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Unlock Revenue Insights with ARPU & ARPPU Analytics

See exactly how much each user and subscriber contributes to your app’s revenue. Track ARPU & ARPPU with dashboards built for subscription apps.

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Numbers You Can Trust

Powering global subscription analytics with billions of events processed every month.

$1M+

Tracked revenue

11+

Subscription metrics

10 min

To first dashboard
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Powerful ARPU & ARPPU Analytics for Subscription Apps

Understand which users generate the most value, which segments grow faster, and where your monetization strategy needs improvement with ARPU and ARPPU analytics.

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ARPU Analytics

Track how much revenue each user generates and uncover high-value segments that drive growth. Analyze ARPU across apps, subscription plans, countries, and cohorts to understand where your revenue comes from.

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ARPPU Analytics

Understand the real value of your paying users. ARPPU analytics shows how much revenue subscribers generate and helps you optimize pricing, upgrades, and monetization strategies.

Discover What Drives Revenue per User

Subtica helps subscription apps uncover hidden revenue patterns and understand how user behavior impacts monetization.

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Segment and Analyze User Revenue

Group users by app, subscription plan, country, or time period to identify where revenue per user is growing and which audiences generate the highest value.

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Cohort Analysis for ARPU & ARPPU

Track how revenue per user evolves over time. Cohort analysis helps you understand how user value changes as subscriptions renew and how retention affects long-term revenue.

How ARPU & ARPPU Metrics Help Your App Grow

Unlock the true value of your users and optimize your monetization strategy.

  • See how much revenue users generate vs paying users

  • Understand conversion from free to paying subscribers

  • Identify cohorts that generate the highest revenue

  • Track how pricing, and upgrades impact ARPU & ARPPU

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Connect Directly to App Store Connect

Subtica pulls verified subscription data from App Store Connect, including renewals, cancellations, revenue, and subscription changes – without storing sensitive customer information. Your ARPU and ARPPU metrics come from a secure, reliable source.

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Visualize ARPU & ARPPU in Clear Dashboards

Track revenue per user trends in interactive dashboards, segment metrics by cohort or subscription tier, and quickly identify changes in monetization performance.

Interactive dashboards displaying ARPU and ARPPU trends, segmented by cohort Background

Export Revenue Data Easily

Download ARPU and ARPPU reports in CSV format to use in spreadsheets, BI tools, or internal analytics workflows.

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Ready to Increase Your ARPU?

Stop guessing and start optimizing your monetization strategy with clear ARPU and ARPPU insights.

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FAQ – ARPU & ARPPU Metrics for Subscription Apps

What Is ARPU (Average Revenue per User)?

What Is ARPPU (Average Revenue per Paying User)?

ARPU vs ARPPU: What’s the Difference?

How is ARPU calculated?

What is a good ARPU?

What is a good ARPU benchmark?

Why ARPU Matters for Subscription Apps

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