Mobile App Metrics That Drive Revenue
From activation to predicted lifetime value, track the mobile app metrics that matter most for conversion and subscription growth.
How App Metrics Help You Grow Revenue
Installs can make growth look bigger, but they don’t show what drives revenue. To grow subscription revenue, you need mobile app metrics that reveal:
Which activations convert into paying users
Which subscribers keep renewing
Where refunds eat into revenue
Which cohorts drive long-term value
All Your Mobile App Metrics in One Place
Track every stage of your subscription funnel – from first activation to predicted revenue and lifetime value.
Revenue
Net revenue after payments, taxes, and refunds. Know exactly what your app actually earns.
Predict Revenue
Forecast net revenue for each cohort before it fully matures. Make smarter growth decisions earlier.
Activations
Number of users who start a subscription. Track the size of each cohort from day one.
Refunds
Count, value, and revenue impact. See where money leaves your business and why.
ARPU (Average Revenue Per User)
Revenue per activated subscriber. Measure the value of every new activation.
Pay 1 / Pay 2 / Pay 3+
Track renewal retention for each subscription cycle. Understand which users keep paying.
ARPPU (Average Revenue Per Paying User)
Revenue per paying subscriber. Understand the true contribution of paying users.
Predict LTV (Predicted Lifetime Value)
Estimate how much each cohort is likely to generate over time and identify your highest-value users earlier.
See What Really Drives Your App’s Revenue
Get a complete picture of your subscription app metrics so you can scale with confidence.
Break Down Your Mobile App Metrics by Cohort and Segment
Unlock the full value of your mobile app metrics by analyzing them across the dimensions that matter most to subscription growth.
Segment and Compare Users
Compare users by date, subscription plan, country, or app. See which segments drive the highest ARPU, ARPPU, and predicted LTV.
Cohort Analysis That Drives Revenue
Track subscriber behavior over billing cycles. Measure retention, refunds, and predicted revenue per cohort to understand which segments are truly driving long-term value.
Built for Teams That Need More Than Generic App Analytics
Most analytics tools tell you what users do. Subtica tells you what that behavior means for subscription revenue. It brings together:
Payment behavior
Renewal retention
Refund impact
Cohort performance
Predicted future value
Get Started with Subtica Today
Take control of your subscription app growth with metrics built for revenue, retention, and prediction.
